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Let’s look at a couple of examples.īelow is the heatmap of an email with a basic (and somewhat poorly-designed) signature. In heat map studies, email signatures created with intentionality drew a tremendous amount of attention upon opening the email. It’s also an easy point of reference for anyone who needs to contact you. In many ways, it is akin to a digital business card for new contacts. Your email signature is, surprisingly, one of the best ways to make a first impression on your recipient.
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But many reps neglect their email signature - a decision that can often be to their detriment.Īlthough it sits at the bottom of an email, your Outlook signature is actually one of the first ways to make an impression on your reader. Even the subject line gets a good amount of attention. Many salespeople put a tremendous amount of thought and planning into the body of their emails.
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